The AI-native customer operations platform for pool companies — Frontwater picks up every call, texts back every missed one, and books the job straight into your calendar while your competitors' phones ring out.
15-minute walkthrough · no contracts · we set it up for you
One system for every customer conversation — first ring to paid invoice to five-star review.
PLAYS NICE WITH THE TOOLS YOU ALREADY RUN ON
Call data: Skimmer, State of Pool Service. Customer value: industry average for weekly residential service.
Under the hood it's a voice-and-chat agent trained on pool work — green pools, openings, closings, weekly routes, freeze protection. To your customers, it's just your office picking up.
"We can absolutely get your pool opened before Memorial Day. For a 20-by-40 with a safety cover, the opening runs $385 — want me to grab you a morning slot next week?"
Missed calls are just the leak you can see. Quotes go out slow, nobody chases the open ones, invoices sit unpaid, reviews never get asked for — and every conversation lives in a different inbox. Frontwater runs all of it, in one system. The same one 843 Pool runs on in Charleston today.
Every lead tagged to its source. You finally know which ad paid for itself — and which one is burning cash.
First reply in minutes, not days. Most customers buy from whoever responds first. That's you now.
The close happens in the text thread. Quote, payment link, card on file — no invoice chasing, ever.
Three touches, then it lets go. Every open quote gets worked automatically — and it stops the second they reply.
The visit sells the next one. Reports, done-texts, and review requests go out without anyone remembering to send them.
The numbers, over coffee. Revenue, bookings, failed payments, and customers drifting away — one daily brief.
Drag the sliders to your numbers. Most owners have never multiplied this out — it's usually the price of a truck.
Recovering one service call a week pays for Frontwater four times over.
Stop the leak — get my demoOne ordinary day, first missed call to last-light emergency. Scroll through it and watch the jobs land while nobody sits at a desk.
Missed call texted back in 9 seconds — the crew was on a route.
RecoveredPool opening booked from a live call.
Booked · $385Weekly service quote accepted, invoice synced to QuickBooks.
WonAngry customer warm-transferred to the owner in 40 seconds.
Human handoffGreen-pool emergency booked while the owner was at dinner.
Booked · Fri 1:00 PMYour competitors’ phones rang out 14 times today.
Your office closes at five. Pool problems don't. Frontwater books the after-hours and weekend calls your competitors send to voicemail — and it staffs up for the April rush without collecting a paycheck in December.
Tell it what to take off your plate. Watch the desk assemble itself — price included, no email required.
Covers roughly $29,000/yr in calls a one-truck company misses. Flat price — no per-minute fees.
Get my demo — we set it up for youFlat monthly price. No per-minute fees, no contracts, cancel anytime. Done-for-you setup included.
For solo operators who just need the phone handled.
For companies with routes to fill and a calendar to protect.
For established teams scaling past one crew or one location.
At $497/mo, breakeven is one or two recovered service calls a month. One recovered renovation lead pays for years. For scale: a human front desk runs about $36,900 a year — and goes home at five.
You've been trapped in a robot phone maze before. Your customers never will be.
Call the demo line right now — (980) 265-7008 — and judge for yourself. It talks like your office: your vocabulary, your service area, your prices. There is no "press 1," ever.
No — and that's deliberate. It's friendly, fast, and upfront that it's your automated front desk. Customers are fine with an assistant that helps them in nine seconds; what they resent is a fake human. Anything sensitive goes straight to a real person.
The moment a call needs you — an angry customer, a weird job, anything off-script — it warm-transfers to your phone with full context, or takes a message and pings you instantly. Humans are always one step away.
No. Your existing number keeps working exactly as it does today. Frontwater sits behind it and catches what your team can't get to — overflow, after-hours, or everything, your call.
No — keep it. Skimmer and Jobber run your routes, chemicals, and job costing. Frontwater answers your phone, texts back your missed calls, books the jobs, and chases your open quotes. Different jobs, better together.
GoHighLevel is a toolkit — you, or an agency you pay, still have to build the system. Frontwater arrives already built for pool companies: pool-trained AI, done-for-you setup, one flat price. You don't configure 47 automations; you take one 15-minute walkthrough.
You approve how it quotes, what it promises, and what it never says before it takes a single call. Every call is recorded and transcribed, every text logged — you can read your whole front desk at breakfast.
It's trained on the trade: green-to-clean treatments, openings and closings, weekly routes, freeze protection, equipment troubleshooting. It quotes a 20-by-40 opening like someone who's done a thousand of them.
One working session. We learn your service area, calendar, pricing, and how you talk to customers — then we wire it to your lines and you watch it work before it ever answers alone. Done-for-you, included in the price.
Call the line. Ask about a green pool, a grinding filter, a weekly quote for your own address. Then imagine it picking up for your company tonight.
15 minutes · no contracts · you watch it work before it ever answers alone
(980) 265-7008call or text — it answers