Which Frontwater plan fits each pool company?
Receptionist covers the communication leak: calls, missed-call text-back, web chat, and a unified inbox. Front Office adds the work that normally sits on an office manager's desk. Growth adds proactive follow-up and support for larger organizations.
| Plan | Price | Best for | Included |
|---|---|---|---|
| Receptionist | $297/mo | Solo operators and small teams | 24/7 call answering, missed-call text-back, web chat, unified inbox |
| Front Office | $497/mo | Companies that want calls converted into scheduled and paid work | Receptionist plus booking, approved-price quotes, payments/QuickBooks workflow, review requests |
| Growth | $997/mo | Multi-crew or multi-location teams | Front Office plus quote follow-up, database reactivation, multiple lines and locations |
What is included in setup?
Setup covers the service area, phone routing, calendar, approved price list, common questions, escalation rules, and the company's preferred language. The owner tests the assistant before it takes live calls.
Frontwater is sold as a managed system, not an empty automation toolkit. The monthly price includes the operating layer and the work required to make it match the pool company.
How should a pool company calculate ROI?
Use company-specific numbers: missed calls per week, percentage that would become booked work, and average job value. Frontwater's homepage calculator exposes those assumptions instead of presenting one universal miss-rate claim.
For context, Skimmer's State of Pool Service 2025 reports an average routine-service price of $216 per month. Its current AI Phone page reports $1,000+ in average revenue captured from missed calls and 3–6 hours saved monthly; those are Skimmer's product results, not a guarantee for Frontwater.
What is not included or not promised?
Frontwater does not replace route optimization, chemical dosing, or technician field logs. Companies can keep Skimmer, Pool Brain, Jobber, or another operations platform.
Pricing also does not promise a specific number of recovered jobs. Results depend on the company's call volume, service area, offer, availability, and close rate.
Frequently asked questions
Is there a contract?
No. Frontwater plans are month to month.
Are there per-minute fees?
The published plans are flat monthly prices. Any unusual carrier or campaign requirements should be confirmed during setup.
Is setup included?
Yes. The working session, knowledge setup, phone routing, testing, and launch configuration are included.
Can I keep my route software?
Yes. Frontwater is designed to work alongside operations tools rather than replace them.